Services

Campaign Strategy & Execution

Turn your systems and signals into coordinated multi-channel demand generation.

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Who this is for

Teams that need better coordination between strategy, systems, and execution.
Marketing leaders who want campaigns tied more directly to target accounts and GTM priorities.
Organizations that need cleaner activation workflows across paid, email, LinkedIn, and nurture programs.

Common problems

Campaign planning is not aligned to offers, funnel stages, or target accounts.
Content and channel execution are disconnected from CRM and scoring logic.
Paid, email, and outbound support planning is inconsistent.
Nurture and activation workflows do not reflect buying signals well enough.
Optimization is reactive rather than tied to meaningful performance measures.

What's included

Campaign planning tied to funnel stages, offers, and account priorities.
Content-to-funnel alignment recommendations.
Paid, email, and LinkedIn support planning.
Activation workflow design and nurture recommendations.
Optimization reporting and performance review structure.

Engagement options

Strategy package to define campaign architecture and activation logic.
Campaign build to create workflow-ready program structure.
Monthly execution support for optimization, reporting, and orchestration.

Pricing

Strategy package: $4,000-$8,000
Campaign build: $6,000-$12,000
Monthly execution: $4,000-$8,000/month

Expected outcomes

Better campaign alignment to offers, accounts, and GTM priorities.
Stronger use of intent and CRM signals inside campaign execution.
Cleaner coordination across channels and internal teams.
More measurable pipeline contribution from campaign programs.

FAQ

Both are possible. Some clients need strategy and operating structure first, while others also need hands-on campaign execution support.

That depends on the GTM model, but work often includes email, paid support, LinkedIn, nurture structure, and sales-aligned activation workflows.

The goal is to use intent and account priority signals to shape audience movement, timing, messaging focus, and handoff logic instead of treating campaigns as isolated tactics.

Related insights

Practical reading for this service area.

These articles explain how the same operating-model issues show up in intent data, AI, ABM, CRM workflows, and pipeline measurement.

Intent Data

AI Is Finally Making Intent Data Usable

AI is helping B2B teams turn fragmented intent signals into prioritized accounts, smarter workflows, and measurable pipeline action.

→ Read the related article

Demandbase

Demandbase Strategy Is Not the Same as Demandbase Activation

Demandbase creates the most value when account strategy, orchestration, CRM structure, and measurement all support one another.

→ Read the related article

Common platform environments

This work is typically executed across CRM, ABM, marketing automation, and intent data platforms. Most environments we support include combinations of Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, ZoomInfo, 6sense, Demandbase, Bombora, and related systems.

Our approach is designed to integrate with your existing stack rather than force a specific toolset.

Related platform paths