IEM
Intent Engine MarketingABM • Intent • CRM • Automation

Services

Campaign Strategy & Execution

Turn your systems and signals into coordinated multi-channel demand generation.

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Who this is for

  • Teams that need better coordination between strategy, systems, and execution.
  • Marketing leaders who want campaigns tied more directly to target accounts and GTM priorities.
  • Organizations that need cleaner activation workflows across paid, email, LinkedIn, and nurture programs.

Common problems

  • Campaign planning is not aligned to offers, funnel stages, or target accounts.
  • Content and channel execution are disconnected from CRM and scoring logic.
  • Paid, email, and outbound support planning is inconsistent.
  • Nurture and activation workflows do not reflect buying signals well enough.
  • Optimization is reactive rather than tied to meaningful performance measures.

What's included

  • Campaign planning tied to funnel stages, offers, and account priorities.
  • Content-to-funnel alignment recommendations.
  • Paid, email, and LinkedIn support planning.
  • Activation workflow design and nurture recommendations.
  • Optimization reporting and performance review structure.

Engagement options

  • Strategy package to define campaign architecture and activation logic.
  • Campaign build to create workflow-ready program structure.
  • Monthly execution support for optimization, reporting, and orchestration.

Pricing

  • Strategy package: $4,000-$8,000
  • Campaign build: $6,000-$12,000
  • Monthly execution: $4,000-$8,000/month

Expected outcomes

  • Better campaign alignment to offers, accounts, and GTM priorities.
  • Stronger use of intent and CRM signals inside campaign execution.
  • Cleaner coordination across channels and internal teams.
  • More measurable pipeline contribution from campaign programs.

FAQ

Do you execute campaigns or only design them?

Both are possible. Some clients need strategy and operating structure first, while others also need hands-on campaign execution support.

Which channels do you typically support?

That depends on the GTM model, but work often includes email, paid support, LinkedIn, nurture structure, and sales-aligned activation workflows.

How does campaign work connect back to intent data?

The goal is to use intent and account priority signals to shape audience movement, timing, messaging focus, and handoff logic instead of treating campaigns as isolated tactics.

Next step

Start with a practical conversation about scope, systems, and timeline.

If this service aligns with the execution problem you are trying to solve, the next step is a strategy call or a request for a free intent audit.

Book a Strategy CallGet a Free Intent Audit

Book a Strategy Call

If your team has the tools but not the execution layer, let's fix that.

Intent Engine Marketing helps B2B teams operationalize intent, connect systems to execution, and make pipeline impact more measurable.

Book a Strategy CallGet a Free Intent Audit
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