About

Founder-led expertise for B2B teams that need their systems to drive revenue.

Kyle McTavish, founder of Intent Engine Marketing

Intent Engine Marketing was built around a clear market gap: many B2B companies invest in intent platforms, CRM systems, and automation tools, but never translate that investment into a practical revenue engine.

The focus is not on vague transformation language or surface-level campaign advice. The work centers on operational execution: connecting signals to accounts, structuring CRM and automation for ABM, clarifying routing and handoff logic, and building reporting that leadership can trust.

That founder-led model matters. Clients work with a specialist who understands the intersection of intent data, ABM process design, CRM architecture, marketing automation, and revenue alignment, and who can move from strategy to implementation without losing precision.

Specialization

Focused on account-based marketing, intent data activation, CRM structure, and automation workflow design for mid-market B2B organizations.

Approach

Strategy is tied directly to implementation. Recommendations are designed to be operational, measurable, and usable by real revenue teams.

Outcome

Better alignment between buying signals, account prioritization, activation workflows, and pipeline reporting across the stack you already own.

Strategy Call

Turn intent signals into an operating model your revenue team can use.

If your team already has the tools but not the execution layer, Intent Engine Marketing helps build the engine behind modern ABM.