Kyle McTavish, founder of Intent Engine Marketing

About

Founder-led expertise for B2B teams that need their systems to drive revenue.

Intent Engine Marketing exists because too many B2B companies invest in intent platforms, CRM systems, and marketing automation, then stop short of the operating-model work that actually makes those tools produce pipeline. The gap is rarely a lack of data. It is usually a lack of structure: disconnected fields, weak routing logic, incomplete account context, unreliable scoring, and handoffs between marketing and sales that break at the exact moment timing matters most. Intent Engine Marketing was built to close that gap with founder-led work that moves from strategy into implementation. The focus is not surface-level campaign advice. It is the execution layer behind modern ABM: how signals connect to accounts, how CRM and automation should be structured, how workflows should trigger, and how pipeline impact becomes visible enough for leadership to trust the system.

Credentials

Platform Focus

  • ZoomInfo
  • Demandbase
  • HubSpot
  • Salesforce
  • Dynamics 365

Credentials

Experience Areas

  • Intent activation
  • ABM operating models
  • CRM architecture
  • Revenue automation
  • Pipeline reporting