Who this is for
- Teams that want a more practical ABM operating model tied to execution.
- Organizations struggling with account selection, segmentation, or prioritization.
- Leaders who need better alignment between marketing programs and sales action.
Services
ABM Strategy & Execution
Build a practical account-based operating model your revenue team can actually execute.
Common problems
- ICP and target account logic are too broad or inconsistently applied.
- ABM campaigns run without clear journey stages or orchestration logic.
- Sales and marketing are not aligned on timing, ownership, or next-step actions.
- Scoring and prioritization are too generic to support account-focused execution.
- Reporting cannot show whether ABM is influencing real pipeline.
What's included
- ICP refinement and target account strategy.
- Account segmentation and account journey mapping.
- Campaign orchestration design across channels and stages.
- Sales and marketing alignment model for handoff and follow-up.
- Scoring, prioritization, and reporting structure.
- Optimization plan tied to pipeline visibility and account movement.
Engagement options
- Strategy engagement to define ICP, target account model, and orchestration design.
- Full build to implement workflows, coordination standards, and reporting.
- Monthly execution support for ongoing optimization and account-based program management.
Pricing
- Strategy engagement: $6,000-$12,000
- Full build: $12,000-$25,000
- Monthly execution support: $4,000-$8,000/month
Expected outcomes
- Stronger coordination between sales and marketing around priority accounts.
- More disciplined account selection and campaign alignment.
- Better account progression visibility and clearer pipeline influence.
- A more executable ABM model tied to systems, not just messaging.
FAQ
ABM is a go-to-market approach that treats priority accounts as coordinated revenue targets rather than relying only on broad lead volume.
It is usually most useful when deal sizes are meaningful, buying groups are complex, and account prioritization matters more than raw lead volume.
Yes. The work can start with strategy, but it is designed to extend into orchestration, workflow design, and operating support.
Related insights
Practical reading for this service area.
These articles explain how the same operating-model issues show up in intent data, AI, ABM, CRM workflows, and pipeline measurement.
Demandbase
Demandbase Strategy Is Not the Same as Demandbase Activation
Demandbase creates the most value when account strategy, orchestration, CRM structure, and measurement all support one another.
→ Read the related articleIntent Data
AI Is Finally Making Intent Data Usable
AI is helping B2B teams turn fragmented intent signals into prioritized accounts, smarter workflows, and measurable pipeline action.
→ Read the related articleCommon platform environments
This work is typically executed across CRM, ABM, marketing automation, and intent data platforms. Most environments we support include combinations of Salesforce, Microsoft Dynamics 365, HubSpot, Marketo, ZoomInfo, 6sense, Demandbase, Bombora, and related systems.
Our approach is designed to integrate with your existing stack rather than force a specific toolset.
Related platform paths